Perancangan Kemasan Getuk Goreng Sokaraja Legit Sari Sebagai Media Promosi

Sheilla, Nanda Oktaviana (2023) Perancangan Kemasan Getuk Goreng Sokaraja Legit Sari Sebagai Media Promosi. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

Traditional food is consumed by ethnic groups and specifics religions, prepared base on recipe passed down from generation to generation. One area that has a variety of traditional foods, namely Banyumas distrivt. The famous typical food in Banyumas is fried getuk. However, there are similarities in terms of the ackaging used for Sokaraja fried getuk. There are no characteristics that can be displayed on the packaging. Packaging has importan role in the initial impression seen by consumers. Packaging becomes a promotional media by making the packaging visualy good and attractive in terms of design, color, and size. There similarity to packaging espicially Mr.Aziz. The target market created by Legit Sari is from all people from young to elderly, nut in reality the average customer of Legit Sari fried getuk is aged 30 years over.the owner sees Legit Sari’s problem in reaching young consumers, so an effective and attractive packaging design is neede. The author uses a qualitative method using SWOTanalysisi. The packaging created will display the modern side be easy to carrywith better visual additions than before. There are two packages, primary and secondary with other supporting media such as social media ads, banners, brochures, and merchandise. Key word : packaging design, promotion media, fried getuk

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