Pembangunan Aplikasi Penjualan Sepeda Motor Bekas Berbasis Web Menggunakan Metode Scrum (Studi Kasus Dealer Tato Motor)

Faiq, Abdullah Alfaridzi (2023) Pembangunan Aplikasi Penjualan Sepeda Motor Bekas Berbasis Web Menggunakan Metode Scrum (Studi Kasus Dealer Tato Motor). Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

E-marketing is a marketing strategy that utilizes internet technology, one of whichis by using the website as a mediator, so that marketing is able to reach a wide network of people. Tato Motor Dealers are motorcycle dealers that sell various types of used motorbikes. Currently, the marketing system implemented at Tato Motor Dealers still uses very traditional marketing without utilizing technology. Problemsthat occur with Tato Motor Dealers are difficultiesin marketing productsthat are sold widely and efficiently, as well as potential buyers who have difficultyobtaining the latest information on products being sold. Based on these problems, alternative ways of marketing products are needed to make it easier for prospectivebuyers to obtain the latest information on products being sold. An alternative that can be taken is to create an application that can help product marketing and make it easier for potential buyers to obtain the latest information on products being sold.Therefore the researcher intends to develop an application in the form of a websiteusing the scrum method in the hope that Tato Motor Dealers and prospective buyerswill find it easier to access, by simply opening a website. The scrum method was chosen because it would be easierforresearchersto improvise and adapt in dealingwith changes according to the needs of Tato Motor Dealers and prospective buyers. Website testing is made using black box testing to ensure the website runs according to the design and system requirements. Keywords: E-marketing, Dealers, Websites, Scrum

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