Identitas Visual Sebagai Media Promosi Binjai Kota Rambutan

Tengku, Muhammad Fajri (2023) Identitas Visual Sebagai Media Promosi Binjai Kota Rambutan. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

Binjai is a city that is located not far from the provincial capital of North Sumatra, namely the city of Medan. The city of Binjai is famous for its delicious rambutan fruit and its production has spread throughout Indonesia, but over time, many people do not recognize Binjai as a rambutan city. With the existing potential, it is necessary to have an effort to reintroduce the city of rambutan to the public and in the future it will also increase visitors to come to the city of Binjai, such as by making innovations, namely visual identity. However, currently the City of Binjai still hasn't maximized the visual identity they have. With these innovations, the City of Binjai has the potential to develop and be of interest to today's society. As an initial effort to support this, a good visual identity design will be carried out. This design was carried out using qualitative research methods in the form of interviews, document studies, literature studies, and also observation. Then the 5W + 1H analysis method, then the result of this design is a new logo from Binjai City of Rambutan with natural and modern concepts using natural nuanced colors. Other results are the design of visual identities, guidelines and their application to supporting media, then supporting media in the form of merchandising, banners, car decals, implementation of landmarks, and interactive media such as Instagram feeds and instastories. Key Word : The City Of Binjai, Visual Identities, Rambutan Fruit, and City Of Rambutan,

Item Type:	Thesis (Undergraduate Thesis)
Subjects:	T Technology > TA Engineering (General). Civil engineering (General)
Divisions:	Faculty of Industrial Engineering and Design > Visual Communication Design
Depositing User:	pustakawan ittp
Date Deposited:	26 Apr 2023 05:26
Last Modified:	26 Apr 2023 05:26
URI:	http://repository.ittelkom-pwt.ac.id/id/eprint/9455

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