Perancangan Identitas Visual Objek Wisata Benteng Pendem Cilacap

Esha, Nur Affiat (2022) Perancangan Identitas Visual Objek Wisata Benteng Pendem Cilacap. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

Fort Pendem Tourism Object is a historical tourist spot located in Cilacap Regency. However, efforts to introduce and promote this tourist attraction are still minimal. Therefore, a visual identity design was made at the Cilacap Fort Pendem Tourism Object. Visual identity aims to build an image and as an application in promotional media. The design of the visual identity of the Fort Pendem Cilacap Tourism Object consists of logo design, Graphic Standard Manual, and media implementation. The method used by the author is a qualitative method with a descriptive approach, this method aims to collect the necessary data in the form of detailed information. The design phase begins with conducting observations, questionnaires, interviews and documentation, and using the SWOT analysis method. Then proceed with the stages of sketching and digitizing the selected design. With this design, the author hopes that the Cilacap Fort Pendem Tourism Object can have an image so that it can grow Cilacap people's awareness of history. Keywords : Visual Identity, Pendem Fortress, Attractions, Promotional Media, History

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