MEDIA SOSIAL INSTAGRAM SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS SHOPAHOLIC

WENING, ANISA WAHYUJATI (2023) MEDIA SOSIAL INSTAGRAM SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS SHOPAHOLIC. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

	Text COVER.pdf Download (612kB)
	Text ABSTRAK.pdf Download (146kB)
	Text ABSTRACT.pdf Download (144kB)
	Text BAB I.pdf Download (267kB)
	Text BAB II.pdf Download (759kB)
	Text BAB III.pdf Download (741kB)
	Text BAB IV.pdf Restricted to Registered users only Download (610kB)
	Text BAB V.pdf Download (2MB)
	Text BAB VI.pdf Download (243kB)
	Text DAFTAR PUSTAKA.pdf Download (274kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (1MB)

Abstract

Shopaholic is a thrift shop that provides vintage-style used products ranging from blouses, shirts, and sweaters. Shopaholic does not yet have a good promotion strategy to introduce it to the public. This design aims to find an attractive promotional strategy through Instagram as a Shopaholic branding tool. Using qualitative descriptive analysis and SWOT analysis to find and design concepts that characterize shopaholics. The concept used in creating content is earth tone because it adapts to the products sold by Shopaholic. Through Instagram as the main media and using several supporting media, namely paper bags, packaging boxes, x-banners, member cards, stickers, shipping labels, purchase notes, stamps, greeting cards, polymailers, and price tags.

Item Type:	Thesis (Undergraduate Thesis)
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:	Faculty of Industrial Engineering and Design > Visual Communication Design
Depositing User:	repository staff
Date Deposited:	15 Jul 2024 05:26
Last Modified:	15 Jul 2024 05:26
URI:	http://repository.ittelkom-pwt.ac.id/id/eprint/10713

Actions (login required)

View Item