EVALUASI PADA APLIKASI STREAMING MUSIK MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (STUDI KASUS: SPOTIFY DAN RESSO)

Gitasari, Kurnia Alfarisi (2023) EVALUASI PADA APLIKASI STREAMING MUSIK MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (STUDI KASUS: SPOTIFY DAN RESSO). Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

This study primarily aims to test the effectiveness of the User Experience Questionnaire (UEQ) method in identifying preferences, strengths, and weaknesses as well as measuring the effectiveness of features in music streaming applications, specifically Spotify and Resso. In addition, this study also evaluates the scores generated from the dimensions of the UEQ scale, such as attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty, on both apps. A quantitative approach was used in the research method, with data in the form of numbers and statements analyzed statistically. The results of the study are presented through figures, tables, and graphs. UEQ is used as a tool to evaluate user experience by considering pragmatic and hedonic aspects. The UEQ scale consists of 6 dimensions and 26 questions. The evaluation shows that the average attractiveness score on Spotify is 1.83 and Resso is 1.54. The clarity score on Spotify is 1.76, while Resso is 0.85. The efficiency score on Spotify is 1.64, while Resso is 1.02. Spotify's stimulation score is 0.98 and Resso's is 0.41. Finally, Spotify's novelty score was 0.64, while Resso's was 1.03. This research provides insight into the use of UEQ in analyzing user experience on music streaming apps, taking into account various dimensions of experience. The findings are useful for app development and improvement, so as to enhance the quality of user experience. Keywords: User Experience, Resso, Spotify, UEQ

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