Analisis Dan Perancangan Ui/Uxaplikasipenjualan Online Berbasis Webmenggunakan Metode Usercentereddesign (Ucd) (Studi Kasus : Lapak Jajanpwt)

Intan, Ayu Insani (2022) Analisis Dan Perancangan Ui/Uxaplikasipenjualan Online Berbasis Webmenggunakan Metode Usercentereddesign (Ucd) (Studi Kasus : Lapak Jajanpwt). Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

Lapak Jajan Pwt is one of the small businesses in the culinary field, especially dessert. Currently, buying and selling activities and promotions are carried out through Whatsapp and Instagramby uploading product images, but according to customers there are shortcomings in the orderingprocess using Whatsapp or Instagram, namely not being able to freely see the menu and ready-to- sell stock and requiring customers to order manually if there are special notes on the product. purchased product. Customer experience is seen from the answers to the questionnaire distributedto 30 Lapak Jajan Pwt customers. Based on the answers obtained, 96.7% of customers want toknow what it would be like if Lapak Jajan Pwt added a website platform as a means of purchasingproducts. Therefore, the design of this interface is carried out to provide an overview and designsuggestions that are in accordance with the customer needs of the founder of Lapak Jajan Pwt with the user-centered design (UCD) method. User-centered design is a method that focuses onusers in the system development process which has four stages, namely determining user context, requirements specification, design design, and evaluation. At the stage of determining the user context, identification of user characteristics is carried out which produces a user persona. At the requirement specification stage, problem identification is carried out based on the answers to the pre-research questionnaire which produces a summary of customer problems and requiredsolutions. At the design stage, use case diagrams, scenario tables, and activity diagrams are made as a guide for making interface designs. The results obtained from the design stage are highfidelity designs and prototypes. At the evaluation stage, measuring the suitability of customer needs with the design is carried out by testing the user experience using the UEQ questionnaire and user satisfaction using the SUS questionnaire, where previously respondents were given 10tasks. The test was followed by 30 respondents with the results getting the "Excellent" category oneach UEQ rating scale and obtaining an A+ grade and being included in the "Excellent" category on Adjective Ratings with a SUS score of 87.25. Keywords : e-commerce, usability, UCD, SUS, UEQ

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