Perancangan Identitas Visual Objek Wisata Guci Tegal Sebagai Mediapromosi

Faiq, Iqbal Alamsyah (2023) Perancangan Identitas Visual Objek Wisata Guci Tegal Sebagai Mediapromosi. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

	Text COVER (2).pdf Download (7MB)
	Text ABSTRACT (2).pdf Download (114kB)
	Text ABSTRAK (2).pdf Download (122kB)
	Text BAB I (2).pdf Download (133kB)
	Text BAB II (2).pdf Download (276kB)
	Text BAB III (2).pdf Download (1MB)
	Text BAB IV (2).pdf Restricted to Registered users only Download (811kB) | Request a copy
	Text BAB V (2).pdf Download (1MB)
	Text BAB VI.pdf Download (122kB)
	Text DAFTAR PUSTAKA (1).pdf Download (126kB)
	Text LAMPIRAN (2).pdf Restricted to Registered users only Download (644kB) | Request a copy

Abstract

Indonesia has various natural beauties and natural resources that can be developed intoattractive tourist objects. Most of these natural resources have been utilized and developed, one of which is the Jar of Tegal Tourism Object. By utilizing hot springs originating from Mount Slamet, the Jar Tourism Object has its own charm. However, it is very unfortunate that the Jar tourist attraction does not yet have a consistent visual identity in its supporting media and the logo useddoes not reflect the image or brand image of the Jar Tourism Object. . The purpose of this designis to create a visual identity as an ef ort to build a brand image that displays the characteristics and uniqueness of urn tourism, both the logo and the supporting media. This study uses aqualitative descriptive method where the data sources come from observations, interviews, anddocuments such as articles, etc. Data were analyzed using the SWOT analysis method to obtainresults in the form of a design strategy, namely designing a visual identity in the formof a Guci tourist attraction logo that can represent the character of the Guci tourist attraction and its application to various promotional media. Keywords: Visual Identity, Natural Tourism, Guci Tourism Object

Actions (login required)

View Item