Analisis Perbandingan Nilai Usability Pada Website Online Travel AgenT (OTA) Dengan Menggunakan Metode System Usability Scale (SUS)

Dias, Putri Amdani (2022) Analisis Perbandingan Nilai Usability Pada Website Online Travel AgenT (OTA) Dengan Menggunakan Metode System Usability Scale (SUS). Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

	Text Cover.pdf Download (292kB)
	Text Abstract.pdf Download (94kB)
	Text Abtrak.pdf Download (95kB)
	Text BAB I.pdf Download (187kB)
	Text BAB II.pdf Download (321kB)
	Text BAB III.pdf Download (203kB)
	Text BAB IV.pdf Restricted to Registered users only Download (433kB) | Request a copy
	Text BAB V.pdf Download (45kB)
	Text DAFTAR PUSTAKA.pdf Download (121kB)
	Text LAMPIRAN.pdf Download (1MB)

Abstract

Every year, APJII (Association of Indonesian Internet Service Providers) conducts a survey on the penetration and behavior of internet users in Indonesia, a survey conducted by APJII states that the penetration of internet users in Indonesia has increased by 196.71 million from the Indonesian population of 266.91. million souls. The increasing number of internet users today has an effect on the increase in the number of tourists that occurs every year. The increase in internet users and the increase in the number of tourists that occur in Indonesia, make Online Travel Agents (OTA) have good potential in Indonesia. The success of an e-commerce website engaged in OTA can be done by measuring usability on user satisfaction on the website. This is the reason why it is important to measure the usability of the OTA website in user satisfaction on the five OTA websites using the System Usability Scale (SUS) method. This study used 50 respondents of different gender, age, education and occupation by obtaining an average score of 70 on the Traveloka website, Tiket.com with 68.9, Pegipegi 69.25, Agoda 69.35 and Trivago of 68. In the normality test, the value of Sig. Kolmogorov Smirnov of 0.20 > 0.05, and the ANOVA test with the value of Sig. of 0.992 > 0.05 so that H1 is rejected and H0 is accepted. Thus, it can be concluded that there is no difference in the usability score or the level of user satisfaction with the Traveloka, Tiket.com, Pegipegi, Agoda and Trivago websites because the value of Sig. on the homogeneity test 0.995 > 0.05. Keyword : Online Travel Agent, Usability, System Usability Scale.

Actions (login required)

View Item