Stop Motion Video Produk “ADA.HAMPERS” Sebagai Alternatif Konten Promosi Di Media Sosial

Talitha, Sabilillah (2021) Stop Motion Video Produk “ADA.HAMPERS” Sebagai Alternatif Konten Promosi Di Media Sosial. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

The brand ADA.HAMPERS is a local business with special baby hampers that has recently been established with a focus on product marketing only on social media, especially Instagram. The decrease in the number of visits to the ADA.HAMPERS Instagram account, as well as the small increase in the number of followers, is also due to the lack of promotional activities carried out by ADA.HAMPERS and only static designs on social media. Therefore, the design of this promotional video was carried out as an alternative to ADA.HAMPERS promotional content on social media. The method used in this study is a qualitative research method with descriptive data analysis to determine the advantages and disadvantages of the research object. Data collection is done by collecting data verbally and visually through direct interviews with business owners ADA.HAMPERS. Then, it was continued with the collection of visual data through social media observations. The results of this study will later become a reference for designing a promotional video for the ADA.HAMPERS product with a stop motion technique. Keywords: Social Media, Promotion, Stop motion Video

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