Media Instagram Sebagai Sarana Branding Kopi Daong

Kintan, Jannata (2021) Media Instagram Sebagai Sarana Branding Kopi Daong. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

	Text Cover.pdf Download (585kB)
	Text Abstract.pdf Download (179kB)
	Text Abstrak.pdf Download (179kB)
	Text BAB I.pdf Download (258kB)
	Text BAB II.pdf Download (933kB)
	Text BAB III.pdf Download (2MB)
	Text BAB VI.pdf Download (181kB)
	Text BAB V.pdf Restricted to Registered users only Download (3MB) | Request a copy
	Text BAB IV.pdf Download (978kB)
	Text Daftar Pustaka.pdf Download (290kB)
	Text Lampiran.pdf Restricted to Registered users only Download (2MB) | Request a copy

Abstract

The coffee shop in Bogor is Kopi Daong, owned by Alex Benjamin. The name Daong which means "Leaf" is taken from the Manado language. Currently, Daong Coffee Shop has a shortage in implementing promotional strategies. The current promotion strategy is only through Instagram social media. The author makes other promotional strategies so that this coffee shop business does not become a temporary trend that does not last long. The creative strategy in this design is to create consistent Instagram content and other media. The purpose of this design is to expand promotion and can be made in the old level. The method in this design uses observation, interviews, questionnaires, and SWOT analysis methods. This promotional strategy through Instagram media is expected to be able to have a positive impact and maximum results on Daong Coffee Shop to increase visitors who come, with a strategy for setting themes on each Instagram post. And the delivery of information and promotions carried out through the supporting media that have been determined. Keywords : Coffee, Daong Coffee, Promotion

Actions (login required)

View Item