Evaluasi Penggunaan Aplikasi Pembayaran Elektronik Menggunakan Model Unified Theory Acceptance And Use Of Technology 2 (UTAUT 2) (Studi Analisis: Aplikasi Linkaja)

Endah, Tyas Palupi (2021) Evaluasi Penggunaan Aplikasi Pembayaran Elektronik Menggunakan Model Unified Theory Acceptance And Use Of Technology 2 (UTAUT 2) (Studi Analisis: Aplikasi Linkaja). Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

Technology that affects aspects of life causes changes in transactions that used to be done in cash, now have been done cashless. One example of a cashless transaction application is the LinkAja application. The LinkAja application offers convenience for non-cash transactions including bill payments, purchasing credit and internet data, purchasing game vouchers, and sending money to fellow LinkAja users. Although the LinkAja application is easy to use, there are still some complaints from users, such as the lack of home shopping features, failure to transfer funds, full service accounts that suddenly turn into basic services, and the funds contained in LinkAja are not flexible. This problem causes a decrease in the interest of LinkAja users. This study aims to determine what factors influence users in using the LinkAja electronic payment application. This research method is a quantitative method using the Unified Theory Acceptance and Use of Technology 2 (UTAUT 2) model. The population of this study was the people in the Purwokerto area and the sampling used a purposive sampling technique with a total sample of 128 people. Analysis of the data obtained using Ms. Excel 2016 and IBM SPSS Version 26. The results of the t-test (t-test) show that the factors that influence user behavioral interest in using the LinkAja application are performance expectancy, social influence, facilitating conditions, habit, and behavioral intention. The factor with the greatest influence is habit (habit) with the results of the t-test test of 11.740 and a significance of 0.000. The recommendations given are paying attention to the convenience of new users, expanding the range of transactions in various places, and increasing promos that can be used in Purwokerto City. Keywords : Cashless transaction, LinkAja Application, Unified Theory Acceptance and Use of Technology 2 (UTAUT 2), SPSS

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