Perancangan REBRANDING StartUp Games Stadium

Daud, Fathur Rahman Halim (2021) Perancangan REBRANDING StartUp Games Stadium. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

Games Stadium is a startup based in Purwokerto, Banyumas. Games Stadium focuses on the field of event organizer, application, and broadcasting. Games Stadium does not yet have a good promotional media to introduce the company to the public. This design uses a rebranding approach to build and strengthen the image of the Games Stadium to the public, especially to the gaming and sports communities in the Barlingmascakeb area (Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen). Using qualitative descriptive analysis, unique selling proposition, and positioning to determine the right rebranding and visualization strategy for Games Stadium. It is hoped that the solutions designed can make Games Stadium a company that is known by the public and is of interest to young people. Keywords: rebranding, visual communication design, promotional media

Item Type:	Thesis (Undergraduate Thesis)
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Informatics > Visual Communication Design
Depositing User:	pustakawan ittp
Date Deposited:	15 Nov 2021 08:17
Last Modified:	15 Nov 2021 08:17
URI:	http://repository.ittelkom-pwt.ac.id/id/eprint/6545

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