Strategi Pemasaran Produk Indihome (Studi PT. Telkom Medan)

Agung Prasetyo, Wiko (2018) Strategi Pemasaran Produk Indihome (Studi PT. Telkom Medan). Project Report. Institut Teknologi Telkom Purwokerto, Perpustakaan Institut Teknologi Telkom Purwokerto. (Unpublished)

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Abstract

In this modern era, sales of IndiHome products have significant competitors such as products marketed by MNCs and other severances. As a result, sales of IndiHome products have decreased in sales. In these circumstances the management, especially in the field of marketing, must be prepared to respond to this. So that IndiHome products are not left behind in marketing their products. In this case the marketing party makes an Internet Goes To Mom (IGTM) program to help product marketing. This program aims to introduce the internet to mothers and attract interest in using the internet in everyday life. The IGTM program is expected to provide solutions in increasing sales of IndiHome products. This IGTM program managed to get new customers. It is expected that the company can improve the quality and new innovation in the IndiHome network product marketing program, in order to have high competitiveness. So that IndiHome products are in demand by consumers in the telecommunications network. Keywords: IndiHome, Internet, Innovation, Telecommunications.

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