Perancangan video iklan sebagai media promosi program studi DKV di institut teknologi telkom purwokerto

Shan, Jonathan Alfa Nelwan (2024) Perancangan video iklan sebagai media promosi program studi DKV di institut teknologi telkom purwokerto. Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

	Text Cover.pdf Download (1MB)
	Text Abstrak indo.pdf Download (131kB)
	Text Abstrak eng.pdf Download (98kB)
	Text BAB I.pdf Download (197kB)
	Text BAB II.pdf Download (986kB)
	Text BAB III.pdf Download (1MB)
	Text BAB IV.pdf Restricted to Registered users only Download (602kB)
	Text BAB V.pdf Restricted to Registered users only Download (676kB)
	Text BAB VI.pdf Download (144kB)
	Text DAFTAR PUSTAKA.pdf Download (195kB)

Abstract

This research aims to design advertising videos as promotional media for the Visual Communication Design Study Program (DKV) at the Telkom Institute of Technology Purwokerto. The methods used include needs analysis to identify target audiences, visual preferences and key messages. Creative concepts are developed to produce relevant interesting ideas and themes. Storyboards are designed to detail each scene for a cohesive storyline. Video production uses high-quality techniques and equipment to ensure optimal visuals and audio. The results show that advertising videos with attractive visuals and clear messages can increase awareness and interest of prospective students. These videos are distributed via social media platforms such as Facebook, Instagram, YouTube, and TikTok. Evaluation of effectiveness through surveys and data analysis shows significant increases in the number of views, likes, comments and shares. In conclusion, this advertising video is effective in increasing the visibility and attractiveness of the DKV Study Program and strengthening the positive image of the institution. Keywords: Video, Promotion, Student

Actions (login required)

View Item