Evaluasi User Experience Pada Aplikasi Linkaja Menggunakan Metode User Experience Questionnaire (UEQ)

Reggy, Ayunda Agustina (2023) Evaluasi User Experience Pada Aplikasi Linkaja Menggunakan Metode User Experience Questionnaire (UEQ). Undergraduate Thesis thesis, Institut Teknologi Telkom Purwokerto.

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Abstract

The rapid development of technology, the more complete with existencefintech. Fintech which is currently developing in Indonesia namelyE-Wallet. Several supporting applications in useE-Wallet including LinkAja, OVO,ShopeePay, FUNDS, andGoPay. According to research resultsDaily Social, LinkAja includedE-Wallet which are still few users and haverating low onGoogle Play Store which is equal to 4.1 when compared withE-Wallet others such as DANA (4,3),Shopeepay (4,6), andGopay (4,5). Various kinds of complaints were submitted by LinkAja users in the comments columnGoogle Play Store. Apart from that, other complaints were also felt by LinkAja users, such as failureupgrade, inappropriate service, deducted balances, and so on. Of the complaints that have been mentioned, they are more directed at application services and system quality at LinkAja.The high quality of services offered is a factor in the high level of user satisfaction. With various kinds of problems and complaints related to LinkAja, it is necessary to evaluate ituser experience so that LinkAja can improve the user experience. One model method for measuring againstuser experience and will be used in this study namelyUser Experience Questionnaire (UEQ). This research produces measurements on each aspect such asStimulation (1,258), Dependability (1,370), Efficiency (1,528), Perspicuity (1,788), andAttractiveness (1.593) who obtained a positive evaluation rating level meanwhileNovelty (0.448) obtained a neutral evaluation rating level, and resultsbenchmark show aspectattractiveness, efficiency, perspicuity, get value category”Good”, stimulation anddependability get value category “Above Average”, novelty get value category”Below Average”. Aspects need to be improvednovelty to increase user satisfaction because it is still below average. According to the data generated, it can be concluded that this study succeeded in evaluating the LinkAja application using the UEQ method. Keywords: Fintech, E-Wallet, LinkAja, User Experience, User Experience Questionnaire (UEQ)

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