IT Affordances in Online Social Commerce: Conceptualization Validation and Scale Development

Dong, Xueyan and Wang, Tienan and Benbasat, Izak (2016) IT Affordances in Online Social Commerce: Conceptualization Validation and Scale Development. Americas Conference on Information Systems (AMCIS).

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IT affordances have gained much attention in theoretically interpreting social media-associated behavior in information systems literature and played a crucial role in conceptually realizing IT-implicated mechanisms of human-computer interaction. But these efforts have been practically impeded in empirical research due to the lack of a validated scale. Here we address a context-specific conceptualization and a fine-grained measurement for IT affordances in online social commerce (OSC). We used a mixed-method approach to conduct a rigorous and comprehensive instrumental-development and validation procedure. We found that IT affordances in OSC are a multidimensional and formative construct, which consists of visibility, metavoicing, triggered attending, guidance shopping, social connecting, and trading. Results of psychometric properties based on two datasets (n=255 and n=326) show the scale is reliable and valid. The findings provide a theoretical springboard for further research and implication for practice.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 26 Jul 2018 17:45
Last Modified: 26 Jul 2018 17:45

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