A Theory of Two-Zoned Networks for Platform-Mediated Markets

Li, Ziru and Shao, Benjamin B. M. (2016) A Theory of Two-Zoned Networks for Platform-Mediated Markets. Americas Conference on Information Systems (AMCIS).

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Two-sided networks are a critical component in the present digital economy powered by the advances of information technology. Researchers have investigated the economic and strategic implications from this emerging platform-mediated market structure. While many interesting questions have been studied both theoretically and practically, we observe some real-world cases that cannot be fully explained by the traditional framework. A more comprehensive framework is thus needed to reflect the broader market structure and the underlying market dynamics. We propose the framework of two-zoned networks by adding the “zone” dimension at a higher layer to study two-zoned networks which include two-sided networks as a special case. The core platform serves both as the connection of two-sided markets and as the nexus of the two zones. Four real-world cases are then analyzed using this proposed framework to draw implications before topics are identified for future research.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 26 Jul 2018 15:45
Last Modified: 26 Jul 2018 15:45
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/880

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