Focusing on Customer Relationship Management in Healthcare Context

Cheng, Xian and Liao, Stephen Shaoyi and Liu, Zishan and Huang, Mengshen (2016) Focusing on Customer Relationship Management in Healthcare Context. Americas Conference on Information Systems.

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Abstract

A huge number of customer data was collected by using of information technology in healthcare context. It is very important for healthcare providers to analyze this type of big data following the logic of customer relationship management. So here we propose an integration framework which can realize the customer segmentation and customer churn prediction together. To efficiently segment the customer and predict the churn, we propose a novel combining method which can combine several ANN models and consider multiple accuracy measures.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
R Medicine > R Medicine (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 25 Jul 2018 18:28
Last Modified: 25 Jul 2018 18:28
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/784

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