Scaling Up Beyond Walls: Discovering New Revenue Streams

Peters, Uchenna and Villafranca, Eric and Koch, Hope (2018) Scaling Up Beyond Walls: Discovering New Revenue Streams. AMERICAS CONFERENCE ON INFORMATION SYSTEMS (AMCIS).

Scaling Up Beyond Walls_ Discovering New Revenue Streams.pdf

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Disruptive technologies, such as analytics, cognitive, and Internet of Things (IoT), are currently trending and rapidly changing competitive landscapes, destroying organizations that are unable to adjust. As competition increases across industries, profit margins are shrinking forcing organizations to find creative solutions that require minimal investment. Our study describes how a large, established distribution organization adjusted beyond its core competencies to bootstrap a trailer advertising project, and subsequently co-created an analytics solution to scale up the project. We used grounded theory as the method, and absorptive capacity as the framework to analyze the results. We found that organizations need to embrace change and failure for a successful analytics implementation. This can be overcome by co-creating solutions with an analytics vendor. Our findings contribute to the literature on absorptive capacity and co-creation.

Item Type: Article
Subjects: Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 06 Sep 2018 18:06
Last Modified: 06 Sep 2018 18:06

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