Creating Value from Business Intelligence and Analytics in SMEs: Insights from Experts

Llave, Marilex Rea and Hustad, Eli and Olsen, Dag H. (2018) Creating Value from Business Intelligence and Analytics in SMEs: Insights from Experts. AMERICAS CONFERENCE ON INFORMATION SYSTEMS (AMCIS).

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Abstract

This paper reports from an exploratory study that examines utilization of Business Intelligence and Analytics (BI&A) in Small-and-Medium-sized Enterprises (SMEs). In total, 24 semi-structured interviews of BI&A experts were conducted. The experts highlighted several critical issues that SMEs should consider: (1) to “start Small, think Big” was emphasized as an appropriate BI&A investment strategy for SMEs to obtain value in terms of both “quick wins” and long-term assets and impacts, (2) to consider BI&A investment without implementing a traditional data warehouse, and (3) to consider the automated data warehouse approach. In addition, the experts underscored to pay more attention to data governance. A recognized value framework from the literature was applied as an analytical lens to interpret the findings. We suggest modification of this framework to make it less “waterfall” oriented and more iterative and agile to create value from BI&A in SMEs. Future research should assess SMEs’ readiness and capabilities for BI&A. In addition, we need to understand the exclusive needs for decision-making in SMEs across industries.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 06 Sep 2018 13:41
Last Modified: 06 Sep 2018 13:41
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/4715

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