Understanding WeChat User’s Intention to Use Various Functions: from Social Cognitive Perspective

Zhou, Shenhao and Yu, Xiaoli and Luo, Chuan (2018) Understanding WeChat User’s Intention to Use Various Functions: from Social Cognitive Perspective. Wuhan International Conference on e-Business.

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Abstract

Based upon social cognitive theory, this study explores the effect of personal and environment factors on Wechat user’s continuous intention to use various functions. Online survey is used to collect data from the WeChat users. The results confirms that some personal factors (relationship benefit and performance benefit) have a positive effect on intention to use, while image does not have significant effect. Besides, three social environmental factors, the popularity of WeChat, subjective norm and company guarantee, all have significant impacts. Furthermore, we find that environmental factors’ effects are stronger than personal factors. Finally, we propose our theoretical and practical implications according to the findings of this study.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 03 Sep 2018 15:21
Last Modified: 03 Sep 2018 15:21
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/4690

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