PERFORMANCE IMPACTS OF BIG DATA ANALYTICS

Thirathon, Usarat (2016) PERFORMANCE IMPACTS OF BIG DATA ANALYTICS. Pacific Asia Conference On Information Systems (PACIS).

[img]
Preview
Text
PERFORMANCE IMPACTS OF BIG DATA ANALYTICS.pdf

Download (137kB) | Preview

Abstract

Big Data Analytics has been a ‘hot topic’ for industry and academic during the past few years. This paper examines what constitutes Big Data Analytics (BDA) and how it relates to organizational performance. It also investigates what other factors influence this relationship, whether BDA leads to more data-driven decision-making (DDDM) and whether the latter is really superior to less informed decision-making. The study first operationalizes Big Data Analytics, and then develops a research model which manifests the direct and indirect relationships between analytic capability, DDDM, and organizational performance

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 3
Date Deposited: 31 Aug 2018 13:25
Last Modified: 31 Aug 2018 13:25
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/4486

Actions (login required)

View Item View Item