The Analysis of Consumer Behavior of Freshproducts E-Business—Based on Research in Chengdu

Tan, Liqin and Gao, Yunshu (2017) The Analysis of Consumer Behavior of Freshproducts E-Business—Based on Research in Chengdu. Wuhan International Conference on e-Business.

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Abstract

Experts were not optimistic about the sale of fresh products on internet a few years ago,because their prices are low while logistic costs are high. But according to the statistics in recent 2 years, the growth rate of sales of the fresh products on internet is amazing. After making an investigation of consumer behavior of fresh products E-business platforms in Chengdu city, the authors analyze the consumers’ behavior of fresh-products E-business and find the key factors affecting their purchase behavior via internet.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 20 Aug 2018 16:02
Last Modified: 20 Aug 2018 16:02
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/3861

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