SEARCHING FOR WHAT I WANT: UNDERSTANDING THE IMPACT OF ANTICIPATORY SEARCH CONTROL ON SEARCH EFFICIENCY

Fei, Liu and Bo, Xiao and Eric Tze Kuan, Lim and Chee Wee, Tan (2016) SEARCHING FOR WHAT I WANT: UNDERSTANDING THE IMPACT OF ANTICIPATORY SEARCH CONTROL ON SEARCH EFFICIENCY. European Conference On Information System(ECIS).

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Abstract

Inefficiencies associated with online information search are amplifying in the current era of big data. Despite growing scholarly interest in studying Internet users’ information search behaviour, there is a paucity of theory-guided investigation in this regard. In this paper, we draw on the theory of anticipatory system as our theoretical foundation to articulate the relationships between two salient types of search controls, namely search anticipation and search efficiency. We empirically validate our research model by conducting a field survey with 77 university students on an online restaurant review website that is modelled after its actual counterpart and populated with real restaurant review data. Findings from this study suggest that both search determination control and search manipulation control enhance search result anticipation, which in turn improves search efficiency. Theoretical and practical implications of this study are discussed.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 2
Date Deposited: 14 Aug 2018 15:44
Last Modified: 14 Aug 2018 15:44
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/3256

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