A Call for Item-ordering Transparency in Online IS Survey Administration

Wilson, E. Vance and Srite, Mark and Loiacono, Eleanor (2017) A Call for Item-ordering Transparency in Online IS Survey Administration. Americas Conference on Information Systems (AMCIS).

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Online survey applications typically offer the capability to individually randomize the order in which survey items are presented to subjects, a method that structurally eliminates several sources of method bias inherent to static surveys. IS researchers who use online surveys have a strong interest in knowing how prior surveys were administered in published research, however, we find this information is rarely available in current practice. This paper presents a call for increased transparency in reporting itemordering methodology in future online IS survey research. This call is based on 1) a literature review of online survey research published in the AIS Senior Scholars’ Basket of Journals, 2) results of new research comparing reliability and construct validity characteristics produced by individually-randomized vs. static survey administration methods, and 3) results of hypothetical structural equation modeling (SEM) analyses contrasting structural models following purification of the individually-randomized and static datasets.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 10 Aug 2018 15:39
Last Modified: 10 Aug 2018 15:39
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/2902

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