Business Model Innovation Paths and Tools

Heikkilä, Marikka and Bouwman, Harry and Heikkilä, Jukka and Haaker, Timber and Nicolas, Carolina Lopez and Riedl, Angelika (2016) Business Model Innovation Paths and Tools. BLED.

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Abstract

There is a multitude of tools available for Business Model Innovation (BMI). However, Business models (BM) and supporting tools are not yet widely known by micro, small and medium sized companies (SMEs). In this paper, we build on analysis of 61 cases to present typical BMI paths of European SMEs. Firstly, we constructed two paths for established companies that we named as 'I want to grow' and 'I want to make my business profitable'. We also found one path for start-ups: 'I want to start a new business'. Secondly, we suggest appropriate BM toolsets for the three paths. The identified paths and related tools contribute to BMI research and practise with an aim to boost BMI in SMEs.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 2
Date Deposited: 03 Aug 2018 16:50
Last Modified: 03 Aug 2018 16:50
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/2048

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