The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber

Mittendorf, Christoph (2017) The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber. Hawaii International Conference On System Sciences (HICSS).

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Abstract

Modern technologies, including mobile applications and Internet-based platforms, continuously foster the rise of the sharing economy. In this paper, we focus on Uber, a ridesharing platform that is one of the fastest growing startups worldwide. We take the perspective of a potential customer and investigate the implications of trust. In particular, we modify a research model by Gefen (2000) and investigate the influence of trust on the customers’ intentions: ‘Inquire about drivers’ and ‘Request a ride’. In this regard, we differentiate between ‘Trust in Uber’ and ‘Trust in drivers’, while incorporating the two antecedents: ‘Disposition to trust’ and ‘Familiarity with Uber’. The study employs survey data (n = 221) and structural equation modeling (CB-SEM). Our results provide empirical evidence that ‘Trust in Uber’ influences the customers’ intentions, whereas the influence of ‘Trust in drivers’ is insignificant.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 3
Date Deposited: 02 Aug 2018 14:44
Last Modified: 02 Aug 2018 14:44
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/1852

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