Private vs. Business Customers in the Sharing Economy – The Implications of Trust, Perceived Risk, and Social Motives on Airbnb

Mittendorf, Christoph and Ostermann, Uwe (2017) Private vs. Business Customers in the Sharing Economy – The Implications of Trust, Perceived Risk, and Social Motives on Airbnb. Hawaii International Conference On System Sciences (HICSS).

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Abstract

The sharing economy is continuously changing the hospitality industry while competing with incumbent businesses over the available market share. This study examines the peer-to-peer renting service Airbnb. In particular, we investigate how social motives, trust, and perceived risk of private and business customers, alter the accommodation provider’s intention to accept a booking request. Understanding the implications of private and business customers is key – not only for platform providers, but also for researchers investigating the sharing economy. In this article, we develop a questionnaire for assessing the influence of the respective customer type on trust, perceived risk, and the provider’s intention. Our pretest employs survey data (n = 53) and principal component analysis (PCA) to prepare a clean structural equation modeling.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 3
Date Deposited: 02 Aug 2018 14:43
Last Modified: 02 Aug 2018 14:43
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/1850

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