Exploring Customers’ Search Behavior on a Large E-Commerce Website

Niu, Xi and Yu, Xing (2016) Exploring Customers’ Search Behavior on a Large E-Commerce Website. Americas Conference on Information Systems (AMCIS).

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Abstract

In this study, we have teamed up with a large e-commerce website, Walmart.com, and analyzed one-day search logs in 2014. Different measures were compared among three different types of devices—desktops, tablets, and mobile phones. The discrepancies as well as similarities regarding search time, search location, click behaviors, and query behaviors are reported. The implications of the findings and the future work are discussed at the end.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: Faculty of Industrial Engineering and Informatics > Information System
Depositing User: staff repository 1
Date Deposited: 01 Aug 2018 12:48
Last Modified: 01 Aug 2018 12:48
URI: http://repository.ittelkom-pwt.ac.id/id/eprint/1576

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